seeing is beLIEving

Strategi Positioning Produk

Contoh positioning produk :

1.Positioning berdasarkan Manfaat
contoh : BODREX
Tagline : “Pilihan Utama Atasi Sakit Kepala ”
2.Positioning berdasarkan Persaingan
contoh : YAMAHA
Tagline : “Yang Lain Makin Ketinggalan”
3.Positioning berdasarkan Harga
contoh : CALIFORNIA FRIED CHICKEN
Tagline : “Rasanya SMART Harga Hemat”
4.Positioning berdasarkan Budaya
contoh : Pepsodent
Tagline : ” Senyum Indonesia, Senyum Pepsodent”
5.Positioning berdasarkan Kelas Produk
contoh : Honda
Tagline : “Rajanya Motor 4 Tak ”
6.Positioning berdasarkan Pengguna
contoh : EXTRA JOSS
Tagline : “Laki Minum EXTRA JOSS”
7.Positioning berdasarkan Pola Pemakaian
contoh : Rinso
Tagline : “Bersihkan noda dengan sekali bilas “

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